Fiat Group believes hundreds of thousands of smaller companies who run handfuls of company cars and/or vans provide a real sales opportunity for the brand.
The key focus for 2008 will be its new Dealer Fleet Specialist programme according to fleet and remarketing director Adam Pumfrey concentrating on Small Medium sized Enterprises (SMEs).
The new Fiat Fleet Specialist network combines with Fiat’s corporate sales team’s work with larger fleets and contract hire companies to increasingly educate drivers and fleet managers alike about Fiat’s low CO2 range of cars.
Fiat has been talking to dealers for the past couple of months and is in the progress of appointing 10 dealer fleet specialists in 2008 and to eventually grow the network to around 15.
Each dealer will be set a local fleet sales target, employ a dedicated fleet sales resource and run dedicated corporate demonstrators within the dealership. Finance training will be provided to enable each fleet specialist to engage with companies about a wide range of finance options including contract hire and contract purchase.
Each Fleet Specialist will also offer a comprehensive aftersales service for fleets which includes a collection and delivery service in their local area for company car drivers who need their car serviced.
“Our aim is to establish a group of dealers that will employ dedicated people to focus on developing relationships with fleets in their local area,” explained Adam Pumfrey, Fiat’s fleet and remarketing director.
“Having more contact with local companies and dealer staff who are trained to manage the needs of smaller fleets should see greater awareness of the Fiat range and ultimately increased sales,” he added.
The Fiat Bravo in particular, with the new low emission, Congestion Charge exempt 1.6 105bhp ECO diesel engine fits that bill. That’s without talking to them about vans. It’s a case of working with the dealers to ensure local companies are offered demonstrators to make them more aware of what we have to meet their requirements.” said Pumfrey.
To help smaller fleets prepare for the recent Duty of Care legislation Fiat has also launched a One Day Driver Development Course. Developed in conjunction with the Driving Instructors Association, it focuses on getting drivers into a car with a trained instructor which may be the first time they have been monitored since they passed their test.
“The aim of this programme is to educate smaller companies of the importance of looking after their drivers’ health and safety when at the wheel of their company vehicle. It gives them an opportunity to establish the quality of their drivers and then act on any issues that may arise."
For more information on the Fiat Range call our Fiat sales teams on Darlington 0800 980 4532 or York on 0800 072 0762 (local rate)