The launch of the new Fiat Bravo was celebrated at the Roundhouse in Camden, London last week and hosted by Fiat Auto UK Managing Director Giulio Salomone. Giulio has transformed Fiats Business in the last 2 years seeing their market share more tha double.
The Italian Ambassador attended along with a host of celebraties who were entertained with live performances from Mattafix, The Loose Cannons, music by Poppy Lloyd, Jasmine Guinness and Jaguar Skills from Jezebel. The evening was a huge success.
The ultimate star of the show of course was the new Fiat Bravo. The exterior is unmistakably Italian, part of the development of brand’s visual identity. The new Bravo is an agile car that is entertaining to drive, thanks in part to a wide choice of petrol or diesel engines up to 150bhp, which combine low fuel consumption and low emissions with outstanding performance.
Very competitively priced, the New Bravo contains a wealth of technological features, and quality standards worthy of a higher class where safety, comfort and driving enjoyment are concerned. New Bravo has already been awarded a maximum 5-star rating for adult occupant protection in the gruelling Euro NCAP crash test programme.
While introducing the New Bravo, Giulio Salomone also emphasised Fiat’s intention to become World Number One in terms of offering the best automotive digital experience available to would-be customers. The aim is to create the most attractive, most innovative and easy-to-operate automotive digital experience on the web, and the results will be revealed when the new site is officially launched on Thursday 28 June. A new central London showroom is expected to open by the end of 2007, just in time for the arrival here of the iconic new Fiat 500.
The New Bravo goes on sale in the UK on Saturday 30 June.